Marketing for Small Business
Marketing is the key to survival in business. Failure to understand the basics of marketing causes many small businesses to collapse. This book is a survival kit for these hard economic times.
Marketing for Small Business offers practical advice to owners of small businesses, showing them how to achieve success.
A problem facing the owners of small businesses daily is the need to gain marketing advice from experts - yet few experts are willing to work for businesses with small budgets. Alan Gold has been a marketing consultant for large corporations for many years and now the benefits of his expertise are available for small businesses. This book explains in simple everyday terms all that needs to be known about every aspect of marketing a small business, whether in the retail, manufacturing or service industries.
Essential information covered includes:
- promotion of a business
- merchandising of products
- publicity
- market analysis
- legal considerations
- cost-saving suggestions
- advertising
Marketing for small business demonstrates strategies for developing a successful marketing program. It is an indispensable guide for everyone in small business.
Alan Gold is managing director of Creative Gold, a prominent trade and consumer marketing consultancy.
Original Published by: Allen and Unwin
ISBN: 1863730915
Marketing is the key to survival in business. Failure to understand the basics of marketing causes many small businesses to collapse. This book is a survival kit for these hard economic times.
Marketing for Small Business offers practical advice to owners of small businesses, showing them how to achieve success.
A problem facing the owners of small businesses daily is the need to gain marketing advice from experts - yet few experts are willing to work for businesses with small budgets. Alan Gold has been a marketing consultant for large corporations for many years and now the benefits of his expertise are available for small businesses. This book explains in simple everyday terms all that needs to be known about every aspect of marketing a small business, whether in the retail, manufacturing or service industries.
Essential information covered includes:
- promotion of a business
- merchandising of products
- publicity
- market analysis
- legal considerations
- cost-saving suggestions
- advertising
Marketing for small business demonstrates strategies for developing a successful marketing program. It is an indispensable guide for everyone in small business.
Alan Gold is managing director of Creative Gold, a prominent trade and consumer marketing consultancy.
Original Published by: Allen and Unwin
ISBN: 1863730915
Marketing is the key to survival in business. Failure to understand the basics of marketing causes many small businesses to collapse. This book is a survival kit for these hard economic times.
Marketing for Small Business offers practical advice to owners of small businesses, showing them how to achieve success.
A problem facing the owners of small businesses daily is the need to gain marketing advice from experts - yet few experts are willing to work for businesses with small budgets. Alan Gold has been a marketing consultant for large corporations for many years and now the benefits of his expertise are available for small businesses. This book explains in simple everyday terms all that needs to be known about every aspect of marketing a small business, whether in the retail, manufacturing or service industries.
Essential information covered includes:
- promotion of a business
- merchandising of products
- publicity
- market analysis
- legal considerations
- cost-saving suggestions
- advertising
Marketing for small business demonstrates strategies for developing a successful marketing program. It is an indispensable guide for everyone in small business.
Alan Gold is managing director of Creative Gold, a prominent trade and consumer marketing consultancy.
Original Published by: Allen and Unwin
ISBN: 1863730915